Tragedy at Astroworld: A Case Study on Crowd Management and Safety
Travis Scott, an artist known for his high-energy performances and encouraging fans to bypass security measures (Brut, 2021), collaborated with Live Nation, the world’s largest live event promoter (Live Nation Entertainment), to organize the Astroworld festival. Despite their extensive experience in event management, the festival witnessed a catastrophic crowd surge. After this incident, Live Nation faces potential liability issues, alongside concerns about declining future event attendance and revenue.
For Live Nation, the immediate concerns include liability for the tragedy, legal repercussions, and the impact on future events’ attendance and sponsorship (Brut, 2021). Travis Scott faces public scrutiny and legal repercussions for his role in inciting the crowd and the challenge of restoring his public image. The incident highlights broader issues in event management, such as crowd control, security adequacy, and emergency response preparedness (U.S. Department of Justice Community Oriented Policing Services, 2007). The role of artists in influencing crowd behavior and the responsibility of event organizers in ensuring safety is central to understanding the tragedy. The Astroworld tragedy is underpinned by several key factors, including Scott’s previous encouragement to ignore security measures, Live Nation’s extensive reach in the event management, which amplified the impact of the incident as a crowd of 50,000 attendees arrived, and the potential legal and reputational implications for both Scott and Live Nation.
Alternative Solutions
Live Nation has several alternative solutions to consider when avoiding situations like this in the future. To start, enhancing security and crowd control measures will help strategically implement stricter protocols for more effective crowd control. These protocols include barrier systems and segmented audience areas, preventing overcrowding. This implementation may increase operational costs and additional training for staff; however, these protocols ensure a productive performance without sacrificing lives.
In addition to strengthening security and crowd control measures, advanced emergency response plans are a must. A comprehensive plan can include quicker medical assistance, and evacuation procedures with plans and extensive training to ensure security is taking evacuation plans seriously. Lastly, Live Nation can collaborate with local safety agencies, helping to ensure better safety. Local safety agencies can implement high-quality technology, such as apps that alert security teams to specific areas of a venue, drones, and access control in unauthorized areas (IEEE Public Safety).
As for alternative solutions for Scott, we need to identify his art as a “reaction against” (Museum of Modern Art), and although such immersive interactive postmodernism art entices an unruly crowd, education to fans explaining the effects of risky behavior can help reduce the ideology that fans must engage in such activities. Public awareness campaigns on concert safety can greatly reduce detrimental consequences. Even though Scott has voluntarily stopped shows to help individuals such as asking the stadium to turn on lights and help injured audience members (Brut, 2021), audience members still need to recognize that Scott’s words are just art and the audience’s physical reactions can cause major trauma. Scott can go on to create quick live streams educating fans about safety at concerts. He can also discuss the intentions behind his music and how he wants to make sure the audience understands just what he is trying to accomplish with his art (image one). In the video produced by Brut, he mentions that since the age of six, he had dreams of being a WWE wrestler, which is a staged art form of stunt performers and not real life (ABC News, 2017). This approach can rebuild Scott’s public image but may not immediately erase the negative perceptions from the incident.
Another alternative solution for Scott is to collaborate with a safety expert by working closely to make sure the design of his concerts can give safer experiences for attendees. This can include formulating floor plans that can naturally choreograph audience members with creative wayfinding to discharge after heavily interacting with Scott’s performance. In addition to formulating audience discharge floor plans, floor plans that enhance the flow of egress should also be considered (performers and not real life (ABC News, 2017). This approach can rebuild Scott’s public image but may not immediately erase the negative perceptions from the incident. Security Info Watch, 2003). This might require changes to his performance style, potentially impacting his artistic expression, so collaborating with professionals who understand the art and event planning would be considered best practice. To monitor the effectiveness of these recommendations, both parties can track metrics such as incident rates at subsequent events, audience feedback, and changes in public perception. Regular audits and reviews of safety protocols should be conducted, with adjustments made as necessary.
Conclusion
The Astroworld tragedy serves as a clear reminder of the importance of crowd safety in large-scale events. Both Travis Scott and Live Nation face immediate and long-term challenges in the aftermath of the incident. The proposed solutions aim to address these challenges by enhancing safety measures, improving emergency responses, and promoting responsible behavior among attendees. Monitoring these strategies will be crucial in ensuring their effectiveness and preventing future tragedies.
References
Brut (2021, November 24). [Travis Scott’s history of chaos at concerts, before Astroworld] [Video]. Facebook. Retrieved from https://www.facebook.com/watch/?v=352407329987221
Live Nation Entertainment. (n.d.). About. Retrieved from https://www.livenationentertainment.com/about/
U.S. Department of Justice Community Oriented Policing Services. (2007, March). [Planning And Managing Security For Major Special Events: Guidelines for Law Enforcement]. Retrieved from https://portal.cops.usdoj.gov/resourcecenter/RIC/Publications/cops-w0703-pub.pdf
IEEE Public Safety. (n.d.). Stadium Security Technology. Retrieved from https://publicsafety.ieee.org/topics/stadium-security-technology
Museum of Modern Art. (n.d.). Postmodernism. Retrieved from https://www.moma.org/collection/terms/postmodernism
ABC News. (2017, October 3). It’s all fake, right? A professional wrestler explains everything. Retrieved from https://www.abc.net.au/news/2017-10-04/its-all-fake-right-a-professional-wrestler-explains-everything/9010474
Security Info Watch. (2003, October 1). An Introduction to Stadium and Arena Egress Design. Retrieved from https://www.securityinfowatch.com/alarms-monitoring/fire-life-safety/article/10592478/an-introduction-to-stadium-and-arena-egress-design
Image One: PopSugar UK. (2019). [Travis Scott Grammys Performance 2019]. Retrieved from https://www.popsugar.co.uk/entertainment/photo-gallery/45777711/image/45777643/Travis-Scott-Grammys-Performance-2019-Video